Business Development Manager

How to build a business case for marketing automation

Successful marketing automation strategies require a lot of resources such as time, knowledge, people, budget,… To convince all stakeholders, a solid business case is the key to get everybody onboard. In this session you will learn the key business case components that you can implement yourself. Expect hands-on insights, examples and how-to models.


RAAK is a Belgian full-service agency focused on inbound, automation and email marketing. As of 2019, it is part of the Intracto group and actively working for clients such as Torfs, Carglass, AG Insurance & Media Markt.

Tim started out at Belgian email marketing pioneer EmailGarage in 2008. He helped a variety of customers with their email, automation & CRM strategy on a strategic and operational level. In 2014 he was one of the core members of the team who launched marketing automation agency RAAK. RAAK was the first agency to focus only on email, inbound & marketing automation. Currently, as managing director Tim is actively engaged in account direction & client strategy . He is a renowned speaker at marketing events and frequently lectures at colleges for higher education and universities.