Influencer marketing is growing up. The phenomenon that is both celebrated and distrusted by many marketeers has undergone enormous developments in recent years. But is influencer marketing so new? Who has influence and how can you measure this? Will the bubble jump in 2020? What will remain and how can you still make an impact with influencers? The content & communication agency oona takes a critical look at influencer marketing and translates the major trends into a few practical do's & don’s. Based on a few cases for our clients we take you on an inspiring story about how you can still make an impact today in the mass of content & information on social media.