MATEUSZ WANAT

MATEUSZ WANAT
Social Media Strategist
Ogilvy Social.Lab Belgium

AR state of affairs

After several years of steady development, Augmented Reality (AR) as a marketing tool has recently received a considerable boost in the social media platforms.

Let’s dive into the current landscape, customers’ expectations, and the nearest future, which may bring the rise in importance and investment to this media touchpoint.