CRAIG TAYLOR

CRAIG TAYLOR
Conversion Rate Optimisation Manager
Nobi Digital

How Ahold Delhaize challenged assumptions (and found internal peace) thanks to data

Craig ran his first AB test way back before CRO was even a thing.

Since then he has become a fan of all things 'optimisation' and now mentors organisations to help get the most out of their own CRO efforts, principally through good methodology and process but always with an eye on what makes sense.