AGATHE RAKOWICZ

AGATHE RAKOWICZ
Global Director, Programmatic Revenue
Outbrain

Native & Programmatic. How to combine both worlds?

Programmatic and Native advertising developed independently at first; however, an increasing amount of native inventory is now being traded programmatically. While in some ways the programmatic industry looks mature, the Programmatic Native market is still evolving & represents a huge opportunity for growth.
As a win-win online advertising solution, we’ll show you that no matter how complex it may sound to combine native and programmatic, it is the best solution to deliver a great user experience and scale your native advertising campaigns efficiently. We will guide you through the key steps to adapt programmatic strategies with native success, and run through myth-busters that will clear any misconceptions you may have!