Marketing is something we all do and know. But which are the key spots where we should focus when doing Marketing Automation? Do we know what it really means? Marketing Automation is much more than a simple chain of emails coming after a form being filled. Marketing Automation is a technological answer to a question we have being asking for ages: how can we react to our audience? Or maybe, how should we react to them? Well, let’s see all of those key facts on how could we optimize our technological reactions and, most likely, we will discover something that will help us.