ALEXANDRA ILLIASHOVA

ALEXANDRA ILLIASHOVA
Digital Manager BELUX - Lead
Coca-Cola

The power of chatbots: from automation to consumer engagement (Coca-Cola Light Taste quiz)

How to engage with millennials by using a chatbot that asks you about relationships?

Coca-Cola Light Test has achieved that and some more – talkability, shareability & brand experience all-in-one.

Let’s take a deep dive into this automation case, how it was built and optimized, what tips & tricks we used and which results we got out of it.